![]() ![]() Mad Hatter and Xtra Time will be available on shelves in both 6 pack and 12 pack options. This exciting milestone for New Holland will be not only their first time in cans, but also their first foray into large format packaging. New Holland Spirits and its brewpubs live outside of the partnership with PBC. New Holland, now in its 20th year, remains 100% independent and continues to manage all other business functions for its beers, including production, marketing, and finance. While New Holland is partnered with Pabst Brewing Company (PBC) for sales and wholesaler management, all beer is still brewed and packaged at the brewery in Holland, Michigan. We are looking forward to growing, and expanding our brands offered in cans as we move into 2018.” “Having cans is going to ultimately benefit our consumer-our beer will be able to travel more places in a package that is desirable for people on the go. “I am thrilled that we are adding cans to our lineup,” says New Holland President and Founder, Brett VanderKamp. A third offering, Xtra Time American Session Beer, is available only in Michigan until its broader nationwide release in 2018. The first two brands to hit retail, Mad Hatter India Pale Ale & Hoptronix Double India Pale Ale, will be available on shelves nationwide beginning in November 2017. Previously, New Holland’s beers were only available in bottle format. (Holland,MI) – Michigan-based craft brewery and distiller, New Holland Brewing, announces beer brands moving into cans as an extension of their portfolio.
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